The Medhyk

Old-vine ancestry.

Named in honor of Angove’s founder Dr T.A. Angove, Medhyk is the Cornish word for doctor and represents the iconic offering of the entire Angove’s wine portfolio. Carefully crafted by winemaker Tony Ingle, this premium Old Vine Shiraz is made from richly flavored fruit from the 1948 planted parcel of Angove’s Warboys vineyard using the age-old open tank fermentation process.

The team at Tucker Branding were asked to create packaging worthy of this super-premium wine. Using the family crest as a centerpiece of the design, we had to ensure the label projected the wine quality while maintaining the consistent use of Angove’s new branding and a solid representation of ‘family’.

The resulting label, while appropriately modest in its design, features many textural elements that leave no doubt to the prestige of the product. Heat-stamped silver foiling was utilized for the text and crest, while a double-application of PMS blacks served to enhance both the smooth, flat feel for this premium label and lifted the detail on the silver foil of The Medhyk Crest. The crest was further enhanced with sculptured embossing.

All print colors, finishes and embellishments were produced in one pass at Collotype Labels to deliver an outstanding finish for this prestigious wine product.

We added to the premium packaging with a complementary silver tin cap and also produced a printed tissue wrap and a hand-made dozen bottle wooden crate.

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