ANGOVE FAMILY WINEMAKERS
Long time client Angove asked Tucker Creative to take a fresh look at their website. They wanted the new website to be warmer and friendlier and less text heavy — especially on the home page. New images were taken, superseding their range of very corporate shots while the thought from the client was that their current site ‘Doesn’t sell any soul’. They were after a contemporary offering more reflective of their organic and sustainability values and biodynamic practices.
With a long shopping list of new features to be incorporated, we set about revamping the new site that provides a user-friendly and effective sales and club management platform, while allowing their team to target products and content to a growing international audience.
The completed website delivers an exceptional result; balancing attractive design, stunning photography, well-written copy and a site structure that delivers content clearly to consumers. The online shop presents products meaningfully with high quality product shots, full tasting notes and flavour profiling. The custom-built content management system implements engaging and mobile-friendly layouts, full product configuration, club management, English/Chinese language support, informative dashboard, and reporting mechanisms all wrapped up in an easy to use content management system.
A key feature of the site is the introduction of a timeline as an interesting way to interactively display the company history. The horizontally scrolling timeline traces the company history from its inception in 1886 through five generations of the Angove family to the present day.
Other elements incorporated into the new, responsive site included a focus on McLaren Vale imagery; a locked menu bar at the top so that login/cart details are always on the visitor’s screen; ability to easily upload video content; MailChimp e-newsletter integration; asset management; and an easy-to-use Content Management System.