BLUE MOUNTAIN VINEYARD AND CELLARS
Blue Mountain Vineyard and Cellars, is a family run, well-respected, winery in the Okanagan Valley, British Colombia. Management was recently relinquished to the younger members of the family who inherited a healthy business. However, with no customer profile, no marketing plan moving forward, and a growing competitive environment, most aspects of their marketing communication needed reviewing and Tucker Branding was called in to assist.
We established quite quickly that there is a very loyal customer base who were not only wine savvy, but very protective of, and intimate with, the brand. Our task, therefore, was one of evolution rather than revolution.
The winery overlooks beautiful Vaseux Lake and is surrounded by a protected wilderness area and framed by steep blue mountains. In fact, the undeniable beauty of the Blue Mountain’s vineyard scenery has been cover material for many travel publications. We commissioned a new illustration of the picturesque vineyard and valley below to the lake and mountains which then became the cornerstone of the evolved design.
Consistency was a key requirement in all Blue Mountain Vineyard and Cellars communication. While not straying too far from the current feel and personality, our brief was to provide updated and contemporary design elements for product packaging, website, pull-up banners, tech sheets, email newsletters, collateral, and promotional programs. Experiential activity is also in the pipeline to bring consumer and brand closer together.
The Blue Mountain Vineyard and Cellars marketing team are delighted they can now move forward with a sustainable marketing plan and consistent branding across all marketing communication channels.