CLOVER HILL WINERY
Established in 1986 in Pipers River, North East Tasmania, Clover Hill Wines has steadily gained a reputation as one of Australia’s premier Sparkling Wine producers. From their first vintage in 1991, the quality of their Méthode Traditionnelle produced wines has earned them accolades the world over.
Although the current Clover Hill branding and packaging was well known and liked, there were elements that the client felt required improvements and tweaks to further enhance the brand DNA — luxurious, seductive, sophisticated, timeless.
Tucker Branding took on the challenge to review the entire Clover Hill portfolio and provide design recommendations accordingly. In particular, we focused on updating the design embellishments and established a distinctive tier between products.
To give Clover Hill more prominence and shelf presence overall, we further embellished the Clover Hill logotype with printed gold leaf over a sculptured, chiselled embossing. Subtle yet significant colour enhancements coupled with a review of the paper stock meant the range now had a very clear hierarchy across the range.
Along with the bottle packaging, we also updated all five carton designs and the Vintage Brut gift box based on the revised label design.