Tucker Creative reviewed and refreshed the packaging of the entire Eldredge Vineyards range in order to maintain consistency and amplify a sense of place while remaining respectful to the Clare Valley winemaker’s brand essence.
The identity was reworked, acknowledging their history bringing strength and consistency to the portfolio. The Eldredge “E” element was reworked into hallmark in platinum, upholding a confident statement of quality to consumers while remaining respectful to the brand essence.
Featuring a gold foil with chiselled emboss detail, the labels utilise a strong off-black colour scheme to accentuate the gold and to help draw consumers attention to the wine, and for ease of identification. The labels were printed on a simply textured, felt label stock.
Clare Valley producer, Eldredge Vineyards has been revitalised in a contemporary livery with a strong focus on longevity, clear communication, premium quality cues, and an enhancement of brand standout.