Nepenthe Wines desired an impactful visual upgrade and refresh of their existing Pinnacle range in order to demonstrate a more modern and premium execution in-line with their portfolio, further reinforcing their position as a producer of premium cool-climate wines from Adelaide Hills.

Tucker Creative worked with the brand team to evolve the packaging design into bold territory – striking, elegant and sophisticated – broadening the appeal to a larger demographic of customers eager to explore the category.

The refreshed Nepenthe Pinnacle range engenders confidence with any style or occasion: modern, premium, and classic.